10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts

The research report provides an analysis of the various factors driving the markets growth. It creates trends, constraints and impulses that change the market in a positive or negative direction. This section also discusses the various segments and applications that could affect the future market. The report includes a comprehensive boundary condition assessment that compares drivers and provides strategic planning. The factors that impede market growth are fundamental because they create different curves to seize opportunities in emerging markets. We also gather information from the opinions of market experts to better understand the market.

Despite the overall dominance of some older or more traditional forms of marketing in the industry, this field is generating more and more revenue year after year. A large portion of the overall industry value comes from affiliate software that brands use to manage their programs, as opposed to advertising on an affiliate marketplace. From 2015 until analyzing affiliate statistics 2020, the number of times people looked up affiliate marketing skyrocketed, underscoring affiliate marketing growth. In June 2021, the number of searches reached the highest point during this period. The surge comes amid the overall rise of online shopping and the corresponding fall in traditional retail practices, exacerbated by COVID-19.

They only need to sign up for an affiliate program and then create and upload content. When web users click or make a purchase after clicking the publisher link, they get a commission. This means affiliate marketers can earn while doing other activities like taking a vacation, watching a movie, or even sleeping. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. As few as 3% of overall affiliate marketers earned over $150,000 per year.

This suggests that many programs are becoming more selective and only approve partners who meet certain criteria and are committed to the partnership. 62.) Affiliate marketers work from home 54.28% of the time, while they work from the office 19.21% of the time. We have also shared the latest trends that the affiliate industry is observing right now! Based on information from a Business https://www.xcritical.in/ 2 Community post, the average affiliate conversion rate is 0.5% to 1%. The country section of the report also includes individual market influences affecting current and future market trends and changes in market regulation at the country level. Whether you’re a publisher or advertiser, we have a variety of resources to help you make the most of affiliate and partner marketing.

Businesses like web service providers and fintech platforms also see great success with affiliate marketing, because when people search for online services, they’re often searching with intent to buy. In this article, we’ll be covering the top affiliate marketing statistics of 2023 so that you can add this data to your digital marketing toolbelt. Approximately 9% of affiliate marketers currently earn more than $50k annually. As per the existing mobile affiliate marketing statistics, every other website visitor reads blog posts on a smartphone when hunting for a certain product or service. A survey conducted among 178 affiliate directors and marketers revealed that affiliate marketing is the most important customer acquisition channel for 20% of brand marketers.

• So, let’s see the top affiliate marketing trends in India that will work for you.
• Consumers prefer buying things from the comfort of their home, whereas merchants are happy with the pay per click model where they pay only when the value Is added to their brands.
• By also deploying them as affiliate partners, brands encourage tech partners to promote them over other brands they may be partnered with.
• Other industries that have high rankings include home and garden, electronics, and travel.
• You don’t have to create, produce, store, ship, or provide support for the product—you just sell it.
• If you already have a successful website, affiliate marketing can help you make money by doing a lot of the same stuff you were already doing.

“Affiliate platforms are now focusing on their product solutions for B2B companies,” says Nic Yates, Head of Global Affiliate Partnerships at Silverbean. Publishers who have released their income reports include Pat Flynn, who grew his business from $8,000–$100,000 per month, and Adam Enfroy, who makes $200,000 per month. For example, you could get paid for clicks of your link (CPC, or cost-per-click) rather than completed sales. So, you can choose products that fit your niche and that you know your audience will love. 77% of consumers see customer reviews as a deal-breaker or deciding factor in their product purchase decision.

You can see the share of any website’s mobile traffic on SEO tools such as Semrush. Other affiliate activities included, for example, visiting voucher code and loyalty websites or consulting expert websites and independent blogs. In the chart above, we see global search interest over the past 5 years. The numbers represent search interest relative to the highest point, with 100 being the peak popularity for this query. We’re Saas Scout, and we’re on a mission to HELP ambitious small businesses leverage software to grow. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the Affiliate market’s growth.

2023 saw an uptick in investment in affiliate marketing companies, with more than $1.5 billion raised in all-time funding across 232 rounds. This marks a 15.38% increase compared to the previous year, indicating the growing confidence of investors in the potential of the affiliate marketing industry. In this article, we’re listing the top affiliate marketing statistics for 2023 that every advertiser and affiliate marketer should know. In addition, we have used second-party data acquired from a variety of reliable sources.

These are known as value-added partners, and that’s the direction I see many programs taking, including ours. At Supermetrics, our partner program once again grew its total revenue—this time by 25% compared to 2020. We got over 1,200 new affiliate partners on board and the number of our active partners increased by 24%. And while this says nothing about affiliate marketing as an industry, at least at the company level, our program has been able to retain a steady growth rate since its inception. It’s also worth adding that this growth came without a corresponding increase in our team resources. Therefore, affiliate marketers must include mobile users in their upcoming affiliate marketing strategies and campaigns.

According to Investopedia, just about 9% of affiliate marketers today make more than $50,000 a year. It’s critical to know that there is a significant difference in earnings between the various types of marketers. Those who make more than $50,000 annually comprise as little as 9% of all industry professionals. Some of the most prominent affiliate marketers make millions, according to statistics and trends. It’s been shown that many merchants are happy with their results from affiliate marketing programs they invested in.

AM Navigator analyzed 550 affiliate programs to discover the most popular niches and best selling affiliate programs. They found Fashion to be the top category, followed by Sports & Outdoors, Health/Wellness & Beauty, Travel, and Home & Garden. This data predates Covid, so Travel may have dropped down the list at the expense of Health/Wellness since then. Welcome to the inaugural Influencer Marketing Hub Affiliate Marketing Benchmark Report. We began conducting our annual Influencer Marketing Benchmark Report in 2017, and have since added various other benchmark reports, highlighting different aspects of online marketing since then. Track the sales, revenue, and profit from your affiliate and influencer marketing campaigns.

There are about 54% male publishers and 43% female affiliate marketers. More female content creators and influencers are learning the trade, which can reduce the gap in the coming years. Meanwhile, low-tier affiliate marketing managers typically earn $42,000 annually. Statista reports that the projected expenditure for affiliate marketing in the United States alone was expected to reach $8.2 billion in 2022, up from $7.4 billion in 2021. The upward trend is projected to surge further with affiliate marketing spending anticipated to reach an impressive $13 billion by the end of 2023.

When choosing which affiliate program to join, it might be worth checking how much of the merchant’s total traffic originates from mobile devices. A merchant whose website drives only desktop traffic wouldn’t be an ideal choice in that case. The top 5 categories that affiliates promote are computer and electronics (40%), clothing/apparel (41%), online services (30%), accessories (29%), and beauty (28%). Business (25%) and marketing (20%) are not far behind, however, both ranking in the top 10 categories. An affiliate program uses a cookie to track the user’s online activity.